The People Project

Helping leaders create a culture of well-being and engagement for the human beings on their team.

The People Project©, led by Dave Rodriguez of Destinyworks, LLC is a guided process of discovery and invention for leaders and their lead teams that generates new strategies of human resourcing for their organization.

The People Project© is a way to discover what people really need for their well-being, meaning and connectedness.

Why is the People Project needed?


Leaders are facing unparalleled challenges in human resourcing. They realize they don’t have adequate strategies to retain and develop their people. Today’s worker is not just motivated by an appealing salary and benefits package. They desire meaning, well-being and connectedness.

Providing what their team members long for is not an easy task. People today are dealing with extraordinary personal challenges that complicate their work and personal lives. Societal changes and trends have further frustrated leaders’ efforts to care for their people. Leaders need help. They need new approaches to address their people’s hunger for well-being within the work context. They want practical, tactical ideas and tools to increase employee meaning and connectedness. Leaders are looking for wisdom and guidance in crafting these new strategies.

Just 24% of workers strongly agree wellbeing is cared about by employer. Retention, burnout and brand advocacy link to this employee sentiment.

(Dan Witter, Gallup Workplace)

The Great Resignation was not primarily about money but poor communication. Employees felt disconnected from and uncared for by their organizations, which negatively impacted the quality of their lives.

(Debra Roberts, Inc.)

In recent research reported by BambooHR, those Work-From-Home employees that have been asked to return to the company office are disappointed in what they’re finding. In a survey of 1,000 adult workers, 37 percent said “they felt worse in the office than even at their lowest point in the pandemic.”

(Dr. Bob Nelson, Inc.)

How does the People Project work?

The People Project© consists of a series of meetings spread over a six-month time frame. Participants will include the organizational senior leader and their lead team. These twice per month, 60-90 minute meetings will be guided by a Destinyworks coach. Meetings may be in person or virtual.

This series of meetings will initially be devoted to Discovery – analysis and assessment. In time, meetings will shift to Invention – creation of a human resourcing or people care strategy unique to the organization.


The Process of Discovery:

  • An analysis of the people culture and people values of the organization.
  • An assessment of the condition of the team both corporately and as individuals.
  • A review of the current state of well-being of human beings today.
  • A review of resources currently available for enhanced people care in organizations.


The Process of Invention:

  • Consensus agreement on the big idea of people care for the organization that will guide the team going forward.
  • Creation of 3-4 key objectives for the new people care strategy.
  • Crafting of the measurable tactics and routines essential to accomplishing the objectives.
  • Forming the communication and execution plan going forward.


Changed the trajectory of our decision-making for the better

Dave’s guidance has been invaluable at CCC. He knows how to cut through the tangential into the heart of the matter, and does so with candor and grace. His wisdom influenced, and in some cases, changed the trajectory of our decision-making for the better. Dave is knowledgeable, personable and visionary. Even more, it is clear he desires our success. I am confident that any organization would reap the same benefits from working with him. I heartily recommend Dave Rodriguez.

Ryan Pflum

Senior Pastor

Christian Community Church, Columbus, OH

Cut through the clutter

Dave has a gift of helping us cut through the clutter of programs and processes to focus on what we need to do to actually change someone’s life, how to impact their destiny.

Wynn Smiley

Chief Executive Officer

Alpha Tau Omega National Fraternity

Ready to create a culture of well-being and engagement for the team you lead?

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